Ghostwriter, speaker, Inc. columnist
Picture this. You meet someone new. "What do you do?" she asks.
"I'm an architect," you say.
"Oh, really?" she answers. "Have you designed any buildings I've seen?"
"Possibly," you reply. "We did the new student center at the university..."
"Oh wow," she says. "That's a beautiful building..."
Without trying -- without blowing your own horn -- you've made a great impression.
Now picture this. You meet someone new. "What do you do?" he asks.
"I'm
a passionate, innovative, dynamic provider of architectural services
with a collaborative approach to creating and delivering outstanding
world-class client and user experiences."
All righty then.
Do
you describe yourself differently – on your website, promotional
materials, or especially on social media – than you do in person? Do you
use cheesy clichés and overblown superlatives and breathless
adjectives?
Do you write things about yourself you would never have the nerve to actually
say?
Here are some words that are great when other people use them to describe you – but you should never use to describe yourself: